Tell me what you're building and I'll help you find the tech that moves it forward.
Your outcome is the priority. I'm how you get there. 30-year tech sales veteran helping SMBs get their tech right.
Clients
Channel & Technology Partners
14 Strategic Partners
Carrier rep or channel partner? I take referrals - reach out directly.
Reach out directlyHow this works
Provider-funded, outcome-driven, one name on it.
The price
Provider-funded. Free to you.
You pay nothing. I'm paid by the provider you choose, and you get the same or better pricing than going direct.
Your Outcome First
Every side of the table, working for yours.
Your goal sets the direction. The providers that fit come next, chosen with experience from VARs, OEMs, telecom carriers.
The incentive
No quota to chase.
We chase your timeline and any month-end or quarter-end incentives we can get.
The process
Four steps, from first call to signed contract.
We talk
Tell me what you're building and what's not working.
I shop it
I take it to the providers who actually fit, not the loudest ones.
You choose
Side-by-side pricing and options, so the decision is easy.
I stick around
Install, invoices, renewals. I'm still your call.
Same four steps every time, from your first call to a signed contract - and one thing I hold myself to at each one.
01 / About
Hey, I'm Anthony.
I'm a Technology Advisor with 30 years in tech sales at Cisco, Presidio, Lumen, and others. I've been sourcing through the channel in one form or another since 2005.
LoboIT started as a side hustle. In 2010, I closed a $3.4 million dark fiber deal with the New York City Department of Correction, pushed through NEF, now part of CBRE.
Over the years, between roles, I kept closing business and helping small companies like mine make real money. The work I loved most was always helping small businesses get their technology right. In 2023, I made it my full-time work.
Running a technology company keeps me close to all of it: using the tools, reading about them, and talking with providers in the channel every day. That's also how I know how exposed a business can be when it doesn't know what's possible, or doesn't have someone it can trust. That trust is why advisors like me exist.
LoboIT is technology for small and medium-sized businesses, built on the same instinct behind my other business, LoboAI: start with the customer, then build everything around them.
Why an advisor
Reps come and go. I stay focused on your outcome, not the close.
Going direct
- One salesperson who can only sell one product line
- A quota that has nothing to do with your requirements
- You build the comparison, the business case and the scorecard
- The relationship effectively ends at signature
- Escalations start at a support queue
- Reps change jobs constantly - your relationship walks out the door with them
Working with me
- Hundreds of providers on the table - including the ones that say no
- One advisor who's sat in every chair - rep, TSD, distributor, buyer - with no single-vendor preference
- Side-by-side financial and technical scoring, built with you
- I stay on after go-live - lifecycle management, invoice checks, renewals
- Escalations go through me, not a support queue
- I'm the one constant while vendor reps and account teams turn over around you
You don't pay me. You don't pay more. You just get more. Provider pricing already includes partner compensation - going direct doesn't lower it, it just means the provider keeps it instead of paying me to do this work for you. I'm not replacing your procurement process. I'm arming it.
What I actually source.
Four categories, matched against the providers actually built for your use case.
AI & Automation
Applied AI and automation fit to a real workflow.
38% of IT buyers name this a top priority - Telarus
Dark Fiber & Network
Infrastructure deals with terms long enough that they have to be right the first time.
42% of IT spend - Telarus
Cybersecurity
Matched against what your business actually needs, not whichever vendor is loudest.
34% of IT buyers name this a top priority - Telarus
Cloud & UCaaS
Unified comms, contact center, and the cloud infrastructure underneath them.
34% of IT buyers name this a top priority - Telarus
Start with the outcome.
Walk into your renewal with a number, not a guess.
Contract review and a real market comparison - before the provider sets the terms for you.
Add AI with a provider actually built for your workflow.
Matched against providers actually built for the workflow, not whichever platform has the loudest ad budget.
Get the infrastructure contract right before you sign, not after.
Long-term deals - fiber, data center, network - have to be right the first time.
One person who knows your whole stack, not five reps protecting their piece.
No more coordinating vendors yourself - one person who actually knows how it all fits together.
Know exactly what's worth keeping - and what's worth ripping out.
Whether that means a full review or just a second opinion, start with what's actually broken.
Switch MSPs without starting from zero.
I already know who's actually good at what you need - picking or switching doesn't have to be a guessing game.
Sourcing through the technology channel
Technology sourced through LoboIT
TSD partners
What I've actually sourced.
NYC Department of Correction - Dark Fiber
16-year infrastructure contract, sourced through channel relationships - still active.
MBIA, C&S Wholesalers, Tronox, and Alexion
More than 13,000 seats, sourced through LoboIT and my partners. Every one of these clients made me earn their trust first, and that trust opened the door to their UC and UCaaS projects.